Our Story

Over a decade ago, we embarked on a journey with a single mission: to reduce the rising divorce rates in Singapore. We knew that behind every struggling marriage lay a common thread—the lack of preparation for what married life truly entails. This realization inspired us to create tools and resources that would empower couples to build strong, lasting relationships.

We believe that a pre-marriage course should be more than just a lecture. It should be a deeply personal experience that revolves around the couple—their stories, their dreams, and the conversations they need to have to set a solid foundation for their future together. Our approach is designed to foster meaningful interactions, helping couples uncover insights about themselves and each other that will guide them through the ups and downs of marriage.

Our mission has always been to support Muslim couples in preparing for a fulfilling and harmonious marriage, regardless of their level of religious observance. While our work is rooted in Islamic principles, it is equally grounded in research and studies that offer proven tools for building healthy relationships.

As we continue this journey, our vision has expanded. We aim to partner with Muslim couples worldwide, with the hope of reaching 10,000 couples within the next two years, insha’Allah. Through products like the Deep Conversations deck, we seek to make pre-marriage preparation accessible, impactful, and relevant for couples everywhere.

Thank you for being part of our mission to create stronger marriages and, ultimately, stronger communities.